Category Archives for "Culture"

Most of my career has been dedicated to deeply understanding customers, creating insights for brands that help them grow. That growth might be a new or updated product that squarely meets the needs of the consumer, or an advertising campaign that communicates user benefits in a compelling way. Throughout this wonderful, 20+ year career journey, […]

The word “purpose” gets mentioned a lot these days when we talk about successful businesses. For those who may not know, purpose-driven companies are those that are clear on their broader reason for existing beyond making a profit. You know many of them because they focus their marketing and communications efforts on their purpose – […]

For LINX WorkForce Innovations, it’s no accident that innovation is in our name. We all want to continue to grow and improve as innovators, which is why we recently spent a day at the Brave New Workshop as a team. What an energizing experience! The things we learned from improv will help all of us […]