Companies Invest More in Learning: A Win-Win for Them and Their Employees

By Marilyn Weiss | Employee Experience

Jul 16

LinkedIn released its 3rd annual Workplace Learning Report earlier this year, showing a 9% expected increase in talent development budgets in 2019 vs. 20181. This is great news for employees, 94% of whom say they’d stay at a company longer if it invested in their learning and development2. This is also great news for employers trying to attract and retain employees – no easy task, given there are more jobs available than candidates to fill them, thanks to record low unemployment3. There’s a lot more detail in the report about how learning within companies is evolving – I recommend you check it out if you’re interested in learning more.

One interesting point in the LinkedIn study is that the fastest growing roles in 2019 are based on soft skills. Creativity is the most in demand, followed by Persuasion, Analytical Thinking, Collaboration, and Adaptability. This is good news for organizations. These soft skills can be cultivated within companies to meet the evolving demands of the business. It all comes down to creating a supportive culture that fosters these attributes within employees. It’s important to note that it may be new and different for some managers to focus on soft skills, so ensuring they’re equipped to lead well is critical. Effective managers reward and promote based on employees demonstrating capabilities in both hard and soft skills. A colleague of mine at LINX recently shared some thoughts about effective leadership.

If you’re one of the companies investing more in your employees’ development and learning this year, don’t forget to learn about your employees, too. LINX WorkForce Innovations is ready to help. We are experts at gathering deep employee insights, uncovering the truth about the employer/employee relationship, and making improvements that tackle real workplace issues. We can help you learn what’s working and what’s not when it comes to how your organization is cultivating employees’ skills – both hard and soft skills – as well as understanding holistic employee experience and engagement.

All of this comes down to employees being more engaged and satisfied with their work – and companies with highly satisfied employees outperform others by 2-4% per year in long-run stock returns4. Now, that’s a win-win.

1LinkedIn Workplace Learning Report 2019
2LinkedIn Workplace Learning Report 2018
3CNN Money, 2018
4Harvard Business Review: Data Shows a Link Between Employee Satisfaction and Long-Term Value

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About the Author

Marilyn has a passion for Workforce Wellness. As co-founder of LINX WorkForce Innovations, she is keen on discovering and amplifying the “Voices of Employees” who are the “Consumers of the Workplace,” so that the right WorkForce solutions can be co-created the first time. Previously, she co-founded SIVO Insights where she provides thought leadership and creative thinking for Fortune 500 companies by uncovering consumer insights and experiences. For every endeavor, she believes in the power of a strong company culture, based on authentic connections, innovative approaches and a growth mindset.